Beyond 2359 × Hongqi : In Conversation with Yvon Bock
What begins as an idea can become something much greater when it is shaped by purpose, perseverance and the courage to rethink what is familiar. In this edition of Beyond 2359’s 后座嘉宾 (Backseat Guest), Hegen founder Yvon Bock takes a journey in the Hongqi E-HS9, reflecting on the experiences that shaped her as an entrepreneur and the thinking behind one of Singapore’s most recognisable homegrown brands.
Her story is one of constant evolution — identifying an everyday challenge, approaching it from a different perspective, and transforming a simple idea into a brand that has grown beyond Singapore. It is an approach that resonates with Hongqi’s own evolution: a marque with a rich heritage that continues to look forward, bringing together distinctive design, intelligent technology and a contemporary expression of Eastern luxury. Against the refined surroundings of the all-electric Hongqi E-HS9, the conversation explores more than entrepreneurship. It is about understanding people, challenging convention and creating with purpose - principles that continue to shape how both Hegen and Hongqi move forward. As Hongqi expands its presence internationally, stories such as Yvon’s reflect a shared belief: meaningful progress is not simply about moving ahead, but about knowing why you are moving forward.
