In this edition of Beyond 2359’s 后座嘉宾 (Backseat Guest), Hegen founder Yvon Bock takes a journey in the Hongqi E-HS9, reflecting on the experiences that shaped her as an entrepreneur and the thinking behind one of Singapore’s most recognisable homegrown brands.
One whiff of the plush leather-lined cabin of the lilac-coloured sport utility vehicle (SUV) will tell you exactly where Hongqi sits in the automotive kingdom. The air is better at the top and China’s most prestigious heritage brand, which means “red flag” in Chinese, has landed in Singapore.
Unveiling the All-Electric E-HS9 and Showcasing the Golden Sunflower Range: Guoli and Guoya
![[The Straits Times] The ‘smell’ things matter for China’s luxury car brand Hongqi](https://cdn.sanity.io/images/cmwesqg1/production/3e37ec6ef8d614903b4ed5c965916cf38cb7b33a-1920x1082.webp)
