Beyond 2359 × Hongqi: In Conversation with Vincent Teo

What makes a brand not only seen, but remembered? In this edition of Beyond 2359’s 后座嘉宾 (Backseat Guest), Vincent Teo, Co-Founder of Activa Media, takes a journey in the Hongqi E-HS9 and reflects on more than two decades in digital marketing — from building a business at the family dining table to navigating an industry transformed by search, social media, data and artificial intelligence. Vincent’s journey has been shaped by an ability to adapt and evolve. Having entered digital marketing when the industry was still in its infancy, he has witnessed first-hand how technology has transformed the way brands engage with their audiences. Yet, even as tools become more sophisticated and data increasingly influences decision-making, his philosophy remains grounded in a fundamental belief: technology is most meaningful when it serves a clear purpose, while enduring relationships are built on trust, relevance and a genuine understanding of people.

This perspective finds a natural parallel in Hongqi’s own evolution. Since 1958, the marque has continued to move forward while remaining rooted in the heritage and identity that have shaped its story. Today, the all-electric Hongqi E-HS9 carries this legacy into a new era, bringing together distinctive design, intelligent technology and a contemporary expression of Eastern luxury. Within the refined surroundings of the E-HS9, the conversation turns to transformation, entrepreneurship and the enduring principles behind building a meaningful brand. Vincent’s reflections offer a timely reminder that while visibility may capture attention, lasting relevance is shaped by the experiences, values and trust a brand builds over time. Ultimately, progress is not simply about embracing what comes next. It is about understanding what should evolve — and recognising what is worth carrying forward.