Beyond 2359 × Hongqi: In Conversation with John Cheng

What does it mean to honour a legacy while having the courage to create something new? In this edition of Beyond 2359’s 后座嘉宾 (Backseat Guest), John Cheng, third-generation successor of Cheng Yew Heng and Founder and CEO of Innovate 360, takes a journey in the Hongqi E-HS9 and reflects on the evolution of his family's business - from a traditional rock sugar manufacturer established in 1947 to an enterprise embracing innovation and the future of food technology. Having left a career in banking to join the family business, John faced the challenge of earning the trust of long-serving employees while introducing new ideas and approaches. His journey eventually led him to establish Innovate 360, supporting more than 100 agrifood-tech start-ups and opening new possibilities for an industry rooted in tradition. For John, progress is not about leaving the past behind but building upon its foundations to create new opportunities.

This philosophy finds a natural parallel in Hongqi's own evolution. Since 1958, the marque has continued to embrace innovation while remaining rooted in its distinctive heritage and identity. Today, the flagship all-electric Hongqi E-HS9 brings this legacy into a new era, combining refined craftsmanship, contemporary technology and a modern expression of Eastern Luxury. Within the refined surroundings of the E-HS9, the conversation explores family succession, entrepreneurship and the importance of trust in navigating change. John's reflections reveal that while innovation creates new possibilities, enduring success is built upon the values and principles that stand the test of time. Ultimately, a meaningful legacy is not defined solely by what is passed down, but by the courage, resilience and entrepreneurial spirit that inspire the next generation to forge its own path.